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Application Request Routing and URL ReWrite

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I am working on a scenario but not making much headway. My customer has multiple business units spread across geographical regions - North America, South America, Europe and Australia. Company's main unit is in North America. All Corporate Communications (New Announcements, releases through video files mainly) are issued from this location in North America. Customer wants that all corporate communications will be through a common url (for eg: http://communication.abc.com) and users from different regions will view these communications via the common url locally from their regional site servers where a copy of the streaming media files will be present. So in effect there will be one common website designated by the common url. Users from different location will hit the common url but will be redirected to their local site servers to view the latest corporate updates. The idea is to reduce the network bandwidth and increase performance since the files will ultimately be played locally.

Customer wants to implement this using Application Request Routing and URL Rewrite modules. Can this be implemented? What is the easiest approach?

Would really appreciate any help or direction you can provide..


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